A NichePreneur Interview

A great interview is a work of art. Sure, the journalist has something to do with that — but truth be told, the success of an interview often rises and falls based on the person being interviewed. The subject is the story, after all, and the more interesting, unique and newsworthy we are, the better the piece should be.

Of course, we all hope to be interviewed by Larry King, or Oprah — or if we’re really lucky, the pair of them, each with a show focused on us! But that doesn’t happen: for every Larry or Oprah, there are dozens of media professionals who just aren’t quite of the same caliber.

Here are six tips to help you get the most out of every interview:

1. Be prepared.

I can’t stress this one enough! You can never assume that the journalist you’re meeting with has done the least bit of homework. Some come in having done no more than read your press release which means that it’ll be up to you to make the most of the interview.

2. Develop your own questions.

Develop your own questions and submit them to the journalist/interviewer ahead of time. It’s always a good idea to have a list of talking points to work from in case you find yourself talking to someone who’s not the least bit interested in you.

3. Have examples.

Examples with a human angle have the most interesting appeal. Quotes, facts and statistics are great — and every journalist/interviewer you ever meet will love you especially when you’re able to ‘source’ the data, and where learned about it.

4. Listen for examples.

Often times, you will find yourself lucky enough to have a good interviewer who’ll provide an example from their own experience to illustrate your story, and then ask you to comment on it. If this happens to you, consider yourself blessed – you’ve just been given a golden opportunity. They’ve given you an ‘in’ — a topic they’ve already thought about and are willing to write or speak about. Honor this gift by weaving their example into your responses.

5. Think on your feet.

You want to be flexible enough to respond appropriately to examples you hadn’t considered, but not so flexible that you lose your main point and go wildly off topic in the interview.

6. Practice “sound bites.”

Develop several “sound bites” – snippets of information you want to make sure you mention during the interview. For example, the name of your new book and how it can help the readers/listeners/viewers. This requires practice. Make time beforehand to role play the “sound bites” so that they automatically and comfortably roll off your tongue during the interview.

Remember, the more practice you get now, the better prepared you’ll be when the phone rings — and Larry King’s on the other end!


Susan Friedmann, CSP, The NichePreneur Coach, is a niche marketing expert who helps small business owners, entrepreneurs and service professionals, find and capitalize on a niche market. Author: "Riches in Niches: How to Make it BIG in a small Market," "The Complete Idiot's Guide to Target Marketing," and many other titles. For more great information on niche marketing strategies that work, and for a complementary copy of  "The NichePreneur Mindset: How to Find Your Niche to Success," visit http://www.richesinniches.com. Click to download the "Riches in Niches" app.
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