Research that Niche!

Understanding demographic data is the key to targeting the best niche for your products and services. As this recent article in DM News illustrates a sociological trend can have a real, powerful impact on the business world.

The question then becomes, where do you find demographic data? Identifying trends can come about by reading the paper — this article in the NY Times is a fascinating look at how seniors are exploring franchising as a way to jumpstart second careers — or by searching online.

The US Census Bureau has a great searchable site to help you find all kinds of demograhic information. Other countries have similar resources, although they’re not all online. If you haven’t yet decided on a niche, or aren’t sure where you’d like to locate, this information can prove to be an invaluable guide.

Happy researching!

Susan Friedmann, CSP, The NichePreneur Coach, is a niche marketing expert who helps small business owners, entrepreneurs and service professionals, find and capitalize on a niche market. Author: "Riches in Niches: How to Make it BIG in a small Market," "The Complete Idiot's Guide to Target Marketing," and many other titles. For more great information on niche marketing strategies that work, and for a complementary copy of  "The NichePreneur Mindset: How to Find Your Niche to Success," visit Click to download the "Riches in Niches" app.

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