Posted in Niche Marketing Ideas on 02. Sep, 2008
Understanding demographic data is the key to targeting the best niche for your products and services. As this recent article in DM News illustrates a sociological trend can have a real, powerful impact on the business world.
The question then becomes, where do you find demographic data? Identifying trends can come about by reading the paper — this article in the NY Times is a fascinating look at how seniors are exploring franchising as a way to jumpstart second careers — or by searching online.
The US Census Bureau has a great searchable site to help you find all kinds of demograhic information. Other countries have similar resources, although they’re not all online. If you haven’t yet decided on a niche, or aren’t sure where you’d like to locate, this information can prove to be an invaluable guide.
Susan Friedmann, CSP, The NichePreneur Coach, is a niche marketing expert who helps small business owners, entrepreneurs and service professionals, find and capitalize on a niche market. Author: "Riches in Niches: How to Make it BIG in a small Market," "The Complete Idiot's Guide to Target Marketing," and many other titles. For more great information on niche marketing strategies that work, and for a complementary copy of "The NichePreneur Mindset: How to Find Your Niche to Success," visit http://www.richesinniches.com. Click to download the "Riches in Niches" app.