Thomas Edison, Lightbulb NichepreneurTM

Thomas Edison tried hundreds of materials before he found the right filament for the electric light. What if he stopped trying? What if he woke up on the wrong side of the bed every day? How long do you think that might’ve left us in the dark before someone else came through with a brighter idea? It takes positive thinking to make things work.

I’m sure Edison confidently understood that his electric invention would eventually work. He must’ve had a persistently positive attitude. As a dedicated NichepreneurTM, you must possess the same sort of disposition. Do you have the right attitude to back bright ideas? How can you think more positively to help your business find its own spotlight?

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Susan Friedmann, CSP, The NichePreneur Coach, is a niche marketing expert who helps small business owners, entrepreneurs and service professionals, find and capitalize on a niche market. Author: "Riches in Niches: How to Make it BIG in a small Market," "The Complete Idiot's Guide to Target Marketing," and many other titles. For more great information on niche marketing strategies that work, and for a complementary copy of  "The NichePreneur Mindset: How to Find Your Niche to Success," visit Click to download the "Riches in Niches" app.

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