Using Mobile Marketing to Gain a Niche Edge

Pitney Bowes—the multi-billion dollar mailstream technology firm—recently used mobile marketing at trade shows to raise awareness of its products, services and brand. Mobile Marketer Editor in Chief Mickey Alam Khan interviews Pitney Bowes director of trade shows Lenore O’Connor . . .

In this question and answer session, O’Connor shares how simple and compelling mobile marketing campaigns helped drive traffic to trade shows and to the Pitney Bowes booth. In two instances, the company was able to target specific audiences with an interactive program for event participants.

If you’re considering starting a mobile marketing campaign to engage your niche via cell phone, you may want to subscribe to Mobile Marketer’s free newsletter. Also, read this recent article to find out how 1-800-FLOWERS targets a new sector of one its most profitable niches via mobile marketing.

Susan Friedmann, CSP, The NichePreneur Coach, is a niche marketing expert who helps small business owners, entrepreneurs and service professionals, find and capitalize on a niche market. Author: "Riches in Niches: How to Make it BIG in a small Market," "The Complete Idiot's Guide to Target Marketing," and many other titles. For more great information on niche marketing strategies that work, and for a complementary copy of  "The NichePreneur Mindset: How to Find Your Niche to Success," visit Click to download the "Riches in Niches" app.

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