Mobile Niche Marketing Techniques

I’d like to share a recent mobile customer service case study from the UK’s Mobile Marketing Association that reveals how National Express rail service’s customer relations department was a few cars behind the times. Just like many Nichepreneurs, they wanted an efficient way to hear from customers.

By employing a customer feedback system that uses SMS technology, they receive instant text messages from customers, and that helps the company respond to any critical problems or issues—sometimes as soon as the very next train stop. Mobile technology is crucial to helping them reach their goal.

Whether you’re trade show exhibitor or wanting to find a better way to boost customer satisfaction, mobile marketing and SMS technology just might be worth a try. It’s an exciting way to establish an instant, personal and direct link to your customers. Keep an eye on this via Mobile Marketing Watch.


Susan Friedmann, CSP, The NichePreneur Coach, is a niche marketing expert who helps small business owners, entrepreneurs and service professionals, find and capitalize on a niche market. Author: "Riches in Niches: How to Make it BIG in a small Market," "The Complete Idiot's Guide to Target Marketing," and many other titles. For more great information on niche marketing strategies that work, and for a complementary copy of  "The NichePreneur Mindset: How to Find Your Niche to Success," visit http://www.richesinniches.com. Click to download the "Riches in Niches" app.
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