Niche Marketing Ideas: Personality Poker

What a wonderful niche marketing idea! A fun new way to assess yourself and your team’s personality styles with Steve Shapiro’s Personality Poker book and cards.

My friend and speaker colleague, Steve Shapiro is an innovative genius, and his latest inspiration is a playing card tool and reference book.  Designed to drive high-performance teamwork and innovation, you use Steve’s insightful techniques to identify your personality “strong suit,” and uncover where you really belong in an organization, and more importantly, how you can maximize your contribution. You will also discover:

  • Why the person you like the least is the one you need the most
  • How your greatest strength can limit your success
  • Why homogenous teams might be more efficient, but end up limiting innovation

Visit the Personality Poker website to learn more.


Susan Friedmann, CSP, The NichePreneur Coach, is a niche marketing expert who helps small business owners, entrepreneurs and service professionals, find and capitalize on a niche market. Author: "Riches in Niches: How to Make it BIG in a small Market," "The Complete Idiot's Guide to Target Marketing," and many other titles. For more great information on niche marketing strategies that work, and for a complementary copy of  "The NichePreneur Mindset: How to Find Your Niche to Success," visit http://www.richesinniches.com. Click to download the "Riches in Niches" app.
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