About Susan

Susan Friedmann, CSP

Susan Friedmann, CSP (Certified Speaking Professional), The NichePreneur™ Coach, is an internationally recognized niche marketing expert, and “how to” coach who helps entrepreneurs, small business owners and service professionals maximize opportunities to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.

A prolific author, Susan has written twelve books including Riches in Niches: How to Make it BIG in a small Market, (made #1 in hot business books on Amazon.com),  Meeting and Event Planning for Dummies, and her latest book, The Complete Idiot’s Guide to Target Marketing.  Many of Susan’s books have been translated into several languages, and her training materials are used worldwide.  She has appeared on a variety of radio talk shows and as a guest expert on CNN’s Financial Network and Bloomberg’s Small Business.

One of only 200 women to hold the National Speakers Association’s highest earned designation of Certified Speaking Professional (CSP), she has the proven platform experience, understands what is required, and knows how to deliver client satisfaction – every time.

Visit Susan’s other websites, The Tradeshow Coach and the Complete Idiot’s Guide to Target Marketing.


In her spare time Susan enjoys practicing yoga, skiing (a novice of only five years), kayaking, cycling, reading (mainly business, and self-improvement) books, and playing word games (an addict!).