Posted in Niche Marketing Ideas on 02. Sep, 2008
Understanding demographic data is the key to targeting the best niche for your products and services. As this recent article in DM News illustrates a sociological trend can have a real, powerful impact on the business world. The question then becomes, where do you find demographic data? Identifying trends can come about by reading the paper — this article in the NY [...]
Posted in Entrepreneurship, Niche Marketing, Niche Marketing Tools on 04. Jun, 2008
You hear a lot about Green niches — environmentally friendly products, services provided by Earth-savvy professionals who maintain a minimal carbon footprint, and so on. What if your niche isn’t green? What if it’s blue? According to this recent NY Times article, water shortages are a big deal in Spain. The same story has played out time [...]
Posted in Entrepreneurship on 01. Jun, 2008
Taglines are all over the blogosphere lately. One critical point that’s being raised, time and time again, is that your tagline COULD NOT and SHOULD NOT work effectively for any other company. There are trends in marketing, just like there are in any other sphere, and if you’ve allowed your company to be swept up [...]
Posted in Niche Marketing Ideas on 06. May, 2008
I’ve just gotten back from a wonderful conference on branding, and since knowledge shared is knowledge enhanced, wanted to share this tidbit with you. One of the pivotal elements in finding a niche is discovering a need in the marketplace – -but how do you know what the need might be? According to the speaker [...]
Posted in Niche Marketing Ideas on 17. Apr, 2008
A great interview is a work of art. Sure, the journalist has something to do with that — but truth be told, the success of an interview often rises and falls based on the person being interviewed. The subject is the story, after all, and the more interesting, unique and newsworthy we are, the better [...]
Posted in Niche Marketing Ideas on 06. Feb, 2008
From some humble beginnings in Scotland, golf has certainly become arguably the world’s favorite game. I was thinking about that this morning, after reading this BBC article about the recent golf craze in India. You may be wondering what the popularity of what have some called a nice walk ruined by some little white balls has to do with your business. [...]
Posted in Niche Marketing Ideas on 20. Jan, 2008
It’s not easy being green… That’s what Kermit, the lovable Muppet frog, would have us believe. However, I think that might not be true. In fact, as environmental concerns become more and more mainstream, offering green products and services has become a lucrative niche for many entrepreneurs. Let’s follow the concept a little further, and practice using our “Niche [...]
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