Reflection on Your Niche – Part 2

Tweet Last week we talked about the need for viewing your year in review. This week, I’d like to take a moment to examine the review process, specifically who you should involve in the review process with you. Nichepreneurs™ suffer from what I like to call the Bane of the Lone Wolf.  We’re on our own a lot: it’s our [...]

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Reflection on Your Niche

Tweet It’s that time of year again. Time has gone zooming by, we’re about to flip the last page on the calendar, and bid the old year adieu. If this is your first year as a Nichepreneur™, you might find yourself astonished at how quickly time has gone by. There’s nothing like pursuing your dreams to make the hours fly: there’s so [...]

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Niches in Every Age

Tweet When is a problem not a problem? When it helps you find a successful niche market, just waiting for your skills, enthusiasm and expertise! One of the ways successful Nichepreneurs™ find their niches is when they encounter a problem they can’t solve using the existing resources in the marketplace. In Riches in Niches, you read how Deidre Wachbrit did exactly that [...]

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Who Niched Michael Clayton?

Tweet When you start looking for niches, you start finding them everywhere.  This weekend, I went to the movies, and discovered an attorney who’d found a most unfortunate niche for himself in the film “Michael Clayton.” The title character has found his role as a ‘fixer’ — an attorney who specializes in fixing other people’s messes. This causes him all sorts [...]

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Raise Your Expert Identity

Tweet One of the most powerful tools Nichepreneurs™  can use to build name recognition, drive referrals, and raise one’s Expert Identity is networking. Business is largely built on relationships. Networking is nothing more than the art & science of cultivating potentially profitable relationships. This has gotten easier as the definition of friendship has changed. Like everything else, networking now has an online component. [...]

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Create a Niche

Tweet One simple way to find a niche: ask yourself what your competitors aren’t doing – or if they’re doing it, they’re not doing it well. There are times that large, generalist service providers can literally create a niche for you. Want an example? Look at Chemistry.com. This internet-based matchmaking service is rapidly carving an identity for itself by targeting a very [...]

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Niching is Alive and Well

Tweet If you want to witness the strength of niching, you need look no further than the publishing industry. In a recent article in DM News, Lauren Bell tells us that science-themed magazines are experiencing a resurgence: good news for established titles Scientific American, newer titles such as Discover Magazine, and even titles once thought long dead, like Science Illustrated. Publishing [...]

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