Guest Blog: How to Negotiate Your Life

Some practical tips for negotiating with different people and in various situations.

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7 Ways to Become a “Media Darling” in Your Niche Market

Imagine what it would be like to be a media darling in your niche, where journalists, TV, and radio producers come calling for your expertise and advice. This is easier than you think. Publicity is a secret weapon in your niche marketing arsenal. This powerful hidden advantage is inexpensive, carries little risk, effective and, most of all, is easy to use, especially when you understand how.

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5 Basic Elements to Build a Successful Brand in Your Niche Market

How are customers able to identify your niche products or services? Do you have a symbol or logo that is uniquely yours? Here are five basic elements that to build a successful brand in your niche market:

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3 Smart and Powerful Niche Marketing Strategies to “Beat the Big Boys”

Tweet Earlier this week I was interviewed by a journalist writing a story about smaller exhibitors competing against the “big boys” at boat shows. This reminded me of the typical David versus Goliath syndrome, where the Davids of this world need to work smarter, not harder to gain visibility. This falls right into the niche [...]

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Niche to Survive: 3 Important Things you Must Know and Do

Do a search on Google for the term “niche to survive” and you’ll come up with advice from multiple industry pundits. They all preach the same message – to make it in today’s tough economy, it’s a survival of the most niched! Discover three important “must know and do” things to niche and survive.

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Why Network Marketers Desperately Need to Niche Market

If ever there was a group that desperately needs to niche market, it’s network marketers.

According to the Direct Selling Association, there are 16.1 million people in North America, 70 million worldwide, involved in the direct selling industry, and 97% of them never get to break even. 97 of every 100 network marketers fail in the traditional system, and 80% quit in the first 90 days.

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Avoid the Seven Deadly Sins When Selecting Your Niche

From overestimating the size of your market to ignoring growth trends, learn how to avoid the seven deadly sins when selecting your niche.

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