Guest Blog: Content Marketing: 7 Steps to Winning in Your Niche

In the old days of search engine marketing having relevant content on your web site usually was enough to drive prospects to your site. Today, however, this isn’t the case. Niche marketers with great, keyword-rich content spread across multiple places on the Internet receive higher placement during searches. Follow 7 key steps to develop and implement a content marketing plan.

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10 Do’s & Don’ts Every Niche Business Ought to Know About Domain Names

You’ve named your niche business. You’ve registered your trademark – protecting your name. And, now there’s one last name you must consider – your domain name. Follow these 10 do’s and don’ts to safeguard your success.

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Niche Marketing Ideas: How to Give A Great Interview About Your Niche Business

Top 10 do’s and don’ts to ensure you look like a star in print-and wind up on the reporter’s “call again” list, so that you give a great interview about your niche business.

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The Name Game: 5 Steps to Finding the Right Name for Your Niche Business

Naming your niche business is one of the first, and one of the most crucial decisions you can make. A name does much more than identify your niche business.

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Guest Blog: How to Negotiate Your Life

Some practical tips for negotiating with different people and in various situations.

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7 Ways to Become a “Media Darling” in Your Niche Market

Imagine what it would be like to be a media darling in your niche, where journalists, TV, and radio producers come calling for your expertise and advice. This is easier than you think. Publicity is a secret weapon in your niche marketing arsenal. This powerful hidden advantage is inexpensive, carries little risk, effective and, most of all, is easy to use, especially when you understand how.

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5 Basic Elements to Build a Successful Brand in Your Niche Market

How are customers able to identify your niche products or services? Do you have a symbol or logo that is uniquely yours? Here are five basic elements that to build a successful brand in your niche market:

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