10 Do’s & Don’ts Every Niche Business Ought to Know About Domain Names

You’ve named your niche business. You’ve registered your trademark – protecting your name. And, now there’s one last name you must consider – your domain name. Follow these 10 do’s and don’ts to safeguard your success.

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Niche Marketing Ideas: How to Give A Great Interview About Your Niche Business

Top 10 do’s and don’ts to ensure you look like a star in print-and wind up on the reporter’s “call again” list, so that you give a great interview about your niche business.

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The Name Game: 5 Steps to Finding the Right Name for Your Niche Business

Naming your niche business is one of the first, and one of the most crucial decisions you can make. A name does much more than identify your niche business.

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7 Ways to Become a “Media Darling” in Your Niche Market

Imagine what it would be like to be a media darling in your niche, where journalists, TV, and radio producers come calling for your expertise and advice. This is easier than you think. Publicity is a secret weapon in your niche marketing arsenal. This powerful hidden advantage is inexpensive, carries little risk, effective and, most of all, is easy to use, especially when you understand how.

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5 Basic Elements to Build a Successful Brand in Your Niche Market

How are customers able to identify your niche products or services? Do you have a symbol or logo that is uniquely yours? Here are five basic elements that to build a successful brand in your niche market:

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3 Smart and Powerful Niche Marketing Strategies to “Beat the Big Boys”

Tweet Earlier this week I was interviewed by a journalist writing a story about smaller exhibitors competing against the “big boys” at boat shows. This reminded me of the typical David versus Goliath syndrome, where the Davids of this world need to work smarter, not harder to gain visibility. This falls right into the niche [...]

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Niche to Survive: 3 Important Things you Must Know and Do

Do a search on Google for the term “niche to survive” and you’ll come up with advice from multiple industry pundits. They all preach the same message – to make it in today’s tough economy, it’s a survival of the most niched! Discover three important “must know and do” things to niche and survive.

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