Niche Marketing Ideas: Personality Poker

Try a fun new way to assess you and your team’s personality styles with Steve Shapiro’s Personality Poker book and cards.

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Target Marketing Book for the Niche Marketer

Tweet You want to get the word out to buyers about all the great things your business has to offer. But a big-bucks marketing campaign just isn’t in your budget-especially in this economy. Now you can get the expert information you need about how to get the word out. “The Complete Idiot’s Guide to Target [...]

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Kissing Cousins: Target & Niche Marketing

Tweet The phrases “target marketing and “niche marketing” get tossed around quite a bit, often used interchangeably — yet the two are not quite the same thing. Both target marketing and niche marketing rely on looking at the entire potential audience for their products and services and breaking that huge group down into small, manageable [...]

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Mobile Niche Marketing Techniques

Tweet I’d like to share a recent mobile customer service case study from the UK’s Mobile Marketing Association that reveals how National Express rail service’s customer relations department was a few cars behind the times. Just like many Nichepreneurs, they wanted an efficient way to hear from customers. By employing a customer feedback system that uses SMS technology, they [...]

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Using Mobile Marketing to Gain a Niche Edge

Tweet Pitney Bowes—the multi-billion dollar mailstream technology firm—recently used mobile marketing at trade shows to raise awareness of its products, services and brand. Mobile Marketer Editor in Chief Mickey Alam Khan interviews Pitney Bowes director of trade shows Lenore O’Connor . . . In this question and answer session, O’Connor shares how simple and compelling mobile marketing [...]

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Thomas Edison, Lightbulb NichepreneurTM

Tweet Thomas Edison tried hundreds of materials before he found the right filament for the electric light. What if he stopped trying? What if he woke up on the wrong side of the bed every day? How long do you think that might’ve left us in the dark before someone else came through with a [...]

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Happy News for Happier Nichepreneurs®

Tweet The economy has bottomed out. Unemployment is high. It seems disasters and catastrophes are just around the corner, every time you turn on the news. How can you keep a positive attitude? Try finding programs and websites that celebrate the good. One Nichepreneur® just told me about HappyNews.com. Read their credo: We believe virtue, goodwill [...]

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