Mobile Niche Marketing Techniques

Tweet I’d like to share a recent mobile customer service case study from the UK’s Mobile Marketing Association that reveals how National Express rail service’s customer relations department was a few cars behind the times. Just like many Nichepreneurs, they wanted an efficient way to hear from customers. By employing a customer feedback system that uses SMS technology, they [...]

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Using Mobile Marketing to Gain a Niche Edge

Tweet Pitney Bowes—the multi-billion dollar mailstream technology firm—recently used mobile marketing at trade shows to raise awareness of its products, services and brand. Mobile Marketer Editor in Chief Mickey Alam Khan interviews Pitney Bowes director of trade shows Lenore O’Connor . . . In this question and answer session, O’Connor shares how simple and compelling mobile marketing [...]

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Thomas Edison, Lightbulb NichepreneurTM

Tweet Thomas Edison tried hundreds of materials before he found the right filament for the electric light. What if he stopped trying? What if he woke up on the wrong side of the bed every day? How long do you think that might’ve left us in the dark before someone else came through with a [...]

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Happy News for Happier Nichepreneurs®

Tweet The economy has bottomed out. Unemployment is high. It seems disasters and catastrophes are just around the corner, every time you turn on the news. How can you keep a positive attitude? Try finding programs and websites that celebrate the good. One Nichepreneur® just told me about HappyNews.com. Read their credo: We believe virtue, goodwill [...]

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How Can You Simplify Your Nichepreneur® Business?

Tweet You’ve likely heard of simplifying your life, but what about simplifying your business? There’s a growing trend to do more with less. That’s certainly true during this down economy. Many are finding inexpensive ways to do pricey things. For example: a home movie rental saves a few dollars at the local cinema. When it comes [...]

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Introducing Niche Simplicity for the Nichepreneur®

Tweet During the last Riches in Niches post, I introduced the idea of simplicity in business. As I continue pondering simplicity for the Nichepreneur®—and while I’m thinking about how I can remove clutter from my work to find easier, more efficient ways to succeed—I’d like to share an entirely new term with you: NICHE SIMPLICITY [...]

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How Can You Simplify Your Nichepreneur® Business?

Tweet You’ve likely heard of simplifying your life, but what about simplifying your business? There’s a growing trend to do more with less. That’s certainly true during this down economy. Many are finding inexpensive ways to do pricey things. For example: a home movie rental saves a few dollars at the local cinema. When it comes [...]

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